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LIVE SESSION
5 Mistakes to Avoid Falling into The AI Content Trap
Most Social Media Teams are using AI to produce more content. Yet organic engagement keeps dropping.
AI amplifies your existing strategy… including its flaws. And 5 very specific mistakes are making sure most AI-generated content never earns the attention it was built for.
In this free live session, Claudia Sandino, Jacob Hilpertshauser, and Aman Mittal break down each mistake and give you a working system to fix it, backed by data from thousands of Social Media Teams.
Next session
May 5th 2026
10AM Eastern / 4PM CET
What you'll walk away with:
- A concrete framework to use AI as an editorial filter, not a posting factory
- Practical tools to close the gap between strategy and execution
- A live demo of how to connect your real social data to AI and stop getting generic output
Reserve Your Spot
Sign up for the live session.
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Meet Your Webinar Hosts
Learn from our product experts who've helped thousands of teams transition to better social media management.
Claudia Sandino
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Director, Social Media Strategy
Claudia Sandino is a Social Media Director & AI strategist with 15+ years of experience, from startups to Fortune 500s (Hilton, Alibaba, lululemon). Expert in strategy, storytelling, analytics, paid social and crisis management, she now helps brands leverage AI to move faster and smarter. Her frameworks are immediately actionable, whatever your level.
Jacob Hilpertshauser
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Content Marketing
Jacob has been working in Digital Marketing and Social Media Management specifically for over 10 years. With in house brand and agency experience, Jacob’s passion for social media comes in the form of teaching and helping others work as effectively as possible. In his own words, he loves “figuring out things together with other humans.”
Aman Mittal
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Product Marketing Manager
Before he was a PMM, Aman worked with some of the biggest brands building social media and brand strategies. He has a knack of problem solving and loves human psychology, basically figuring out - Why do we make the decisions we do? His quest for an answer to this question led him to marketing and consumer research!
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