For many marketers, last year was a roller coaster. Between increased budget scrutiny, layoffs, and the challenge to prove our results, the pressure is on marketers, and specifically social media teams, to deliver in 2023.
And that means you not only be more effective, but you also need to be above to prove your worth with bottom-line revenue numbers and results. Done right, social media strategies in 2023 will be more efficient, more effective, and generate trackable results you can sell to your C-suite.
Sound daunting? Never fear, we have asked three of the smartest marketers we know to break it all down for you. From how to use AI to get better results, to creating content your audience will share, to the best way to prove ROI for organic social media, join us for a 2023 survival guide you can’t afford to miss.
Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.Read More Read Less
Her leadership experience includes both agency and in-house corporate marketing teams, supporting a wide range of industries and brands. As Program Director for the Center for Entrepreneurship at Rollins College, Theresa worked closely with business leaders of all sizes to solve their unique business challenges.Read More Read Less
Mike Kaput is the Chief Content Officer at Marketing AI Institute, where he uses marketing and AI technology to grow traffic, leads, and sales. Kaput is the co-author Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He has also published hundreds of articles on how to understand, adopt, and scale AI in marketing.Read More Read Less
Christopher S. Penn is a prominent authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is a recognized thought leader, best-selling author, and keynote speaker who has significantly influenced the marketing industry in five key areas. As co-founder and Chief Data Scientist of Trust Insights, he oversees product development, code maintenance, technology and marketing strategy, brand awareness, and research.Read More Read Less