of organizations feel they can attribute value to business outcomes driven by social media (that's not many!)
of the most profitable companies compute the ROI of their content marketing
of social media posts that could lead to website visits, lead conversion, or revenue will never be tracked
Easily create, organize, and shorten UTM links for social media all in one place
Automatically pull data from a wide range of resources, including Google Analytics, so you can easily see your most important social media metrics and performance
Clear reporting make it simple to prove the real impact of your social media efforts on sales, leads, and visitor behaviors
We surveyed 273 of your peers to uncover the challenges companies and agencies face in measuring sales, leads, and visitor behaviors from social—a.k.a. "business impact".
Prove Social Media ROI by Using Stone-Cold Data That Clients Want