What Social Media ROI is and isn’t – and how it differs from metrics like return on ad spend.
Compiling and analyzing the data that proves the business impact of social media is labor-intensive and often requires multiple tools, log-ins, and a steep Google Analytics learning curve.
Step by step instructions for how to calculate social media ROI using free software like spreadsheets and statistical software, plus marketing data sources like Google Analytics, CRM software, and social media monitoring software like Agorapulse
Executives always want to see ROI, but sometimes that's not the best metric, and you need to be able to explain why.
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An Agorapulse account is not required, but we obviously suggest it. Use coupon code SMMW22 to get 100% off the regular price of $497 that Mr. Penn typically charges for workshops like this!
Christopher Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, and a Google Analytics Certified Professional.
Agorapulse and Chris Penn created this course to provide social media professionals and agencies with valuable information that will help them get more out of their social media efforts.
— Ryan Hreczkosiej, Hybrid Storytellers