Social Media ROI, A Step By Step Guide

Your Free Training Starts In:

In this FREE exclusive training with social media expert Neil Patel, you’ll learn…

What Are We Measuring?

What Social Media ROI is and isn’t – and how it differs from metrics like return on ad spend.

The State of Social Media ROI Today

Compiling and analyzing the data that proves the business impact of social media is labor-intensive and often requires multiple tools, log-ins, and a steep Google Analytics learning curve.

How to Prove Social Media ROI

Step by step instructions for how to calculate social media ROI using free software like spreadsheets and statistical software, plus marketing data sources like Google Analytics, CRM software, and social media monitoring software like Agorapulse

When ROI is the Wrong KPI

Executives always want to see ROI, but sometimes that's not the best metric, and you need to be able to explain why.

Sign up now for this Hands-On Workshop!

You’ll unlock access to

Chaptered Video Trainings
Audio Files and Transcripts
Measurement Spreadsheet Template

An Agorapulse account is not required, but we obviously suggest it. Use coupon code SMMW22 to get 100% off the regular price of $497 that Mr. Penn typically charges for workshops like this!

Taught by social media data expert, Chris Penn in partnership with Agorapulse

Christopher Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, and a Google Analytics Certified Professional.

Agorapulse and Chris Penn created this course to provide social media professionals and agencies with valuable information that will help them get more out of their social media efforts.

Christopher Penn, Chief Data Scientist of Trust Insights

Chris Penn Achievements

2020, three-time IBM Champion in IBM Analytics, and a Brand24 Top 100 Digital Marketer.

Co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.

IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional.

Author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.

Agorapulse G2 User Ratings

Ease of Use

Hootsuite: 8.3
Sprout Social: 8.9

Support

Hootsuite: 7.8
Sprout Social: 8.8

Product Direction

Hootsuite: 7.3
Sprout Social: 8.8

We are taking the lead

Social media changes quickly, and we adapt. That’s why Agorapulse received leadership awards for ease of use, support, and product direction for 6 years in a row.