Watch the Replay
Dark Social:
Much More Than
Word of Mouth
CMO, Agorapulse
Watch the Replay
About the seminar
If you are a marketer, then the term “dark social” has been burning up your feed over the last year. Everyone is talking about how untrackable online social interactions are impacting their ability to demonstrate ROI. From prospects sending private messages on social media, to leads sharing links in closed communities, marketers are trying to figure out how to get their slice of the dark social pie.
For those worried that dark social is the death of marketing as we know it, fear not. Done right, this is your chance to reach your audience in trusted circles where your competitors dare to go.
To give you the tools you need to navigate our new reality, Agorapulse has pulled together an expert panel to discuss marketing strategies that create buzz on dark social channels, how to measure the impact of your efforts, and shine a light on Chris Walker’s “hybrid attribution approach.”
Join us as we make sure you have the practical tips, innovative tech, and new tactics you need to make dark social your secret weapon for driving conversions this year.
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- Alternate strategies and channels for reaching your audience
- The importance of first-party data and owned media to drive conversions
- How to create shareable content your audience can’t help but share
- New tactics for measuring the performance of your campaigns
Panelists
Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.
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Her leadership experience includes both agency and in-house corporate marketing teams, supporting a wide range of industries and brands. As Program Director for the Center for Entrepreneurship at Rollins College, Theresa worked closely with business leaders of all sizes to solve their unique business challenges.
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Kelly Noble Mirabella is a digital marketing and social media expert with over a decade of experience. She is the founder of Stellar Media Marketing and creator of Baby Got Bot, where she teaches people how to create Messaging Automations with the help of ManyChat. Kelly is also a top chat marketing trainer and educator, as well as the co-author of the book Digital Etiquette for Dummies.
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Chris Brogan is the Chief of Staff at Appfire and an executive-level strategist and CEO advisor, working with companies at the 100M+ revenue range. The projects he works on with C-level executives involve everything from scouting M&A opportunities in B2B enterprise SaaS, strategic pathing and decision-making, reorg efforts, and more. Chris is a sought-after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ten books and counting. He’s working on his eleventh.
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