<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=723312331036218&amp;ev=PageView&amp;noscript=1"> The eCommerce Marketing Rockstar Summit by Agorapulse
Online Event Thursday, December 15th, 2022

Become an eCommerce
Marketing Rockstar!

Driving more traffic. Optimizing the customer journey. Increasing conversions. Expanding order sizes. That’s what being an eCommerce marketer is all about. Jam with us at the eCommerce Marketing Rockstar Summit to help your brand rock the charts.

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20+ Amazing Speakers

Including:

  • Pat Flynn, who went from being laid off in 2008, to a serial entrepreneur and one of the top bloggers, podcasters and speakers on eCommerce and online marketing.
  • Talia Wolf, recently listed as one of the most influential experts in conversion optimization in the world, working with brands like Mercedes and Bitly.
  • Daniel Disney is one of the world's leading experts on LinkedIn & Social Selling having published 2 best-selling books "The Ultimate LinkedIn Sales Guide" and "The Million-Pound LinkedIn Message".
  • William Harris has authored over 200 articles about eCommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places.

And many more! Plus, hear from brands you trust like Livescale, Mayple, Ecamm and more.

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You’ll find out how to:

  • Optimize the customer journey, particularly conversions
  • Prove success to the CEO by demonstrating impact on revenue and brand
  • Streamline productivity, both yourself and the rest of your team
  • And much more!

Digital marketing was challenging enough, without adding struggling economies, supply chain issues, and a brutally competitive landscape. Successfully marketing your eCommerce brand and proving the impact your efforts have on the bottom line is hard.

To really improve, you must be able to make the most out of each opportunity. You need to understand the entire journey your customers go through, and optimize it every step of the way. 

You need to become an eCommerce Marketing Rockstar.

At this virtual summit, you'll learn from some of the top minds in the industry how to optimize and streamline your eCommerce marketing—the right way.

Join 2,000+ other eCommerce brand owners and marketers, and take in two live keynotes, three live workshops, two live panel discussions, and dozens of table talk sessions! Choose from more than 20 topics!

Why This Summit Is Different

Unlike traditional webinars, The eCommerce Marketing Rockstar Summit is going to rock like the in-person events we all miss. From being able to talk face to face with speakers after their presentation, to meeting and chatting with other attendees, there will be plenty of opportunities for “magical moments.” Check out the agenda and topics below and then grab your backstage pass!

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What’s the ROI on a day of learning?

Spend a day at The eCommerce Marketing Rockstar Summit and come away with practical, tactical advice to generate more leads, increase revenue, and retain more customers.

Get your tickets

 

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Speakers

The eCommerce marketing experts and fellow marketers who are sharing clear, actionable advice from the trenches
Panel Host
Chloë Thomas
Jim Fuhs
Jeff Howell
Carolyn Zick
Derric Haynie
Closing Keynote
Pat Flynn
Workshop
Talia Wolf
Oren Charnoff
Colby Flood
Geoffroy Robin
Scott Caputo
Opening Keynote
Daniel Disney
Workshop
William Harris
Maryna Burushkina
Rakefet Yacoby-From
Mike Allton
Jamie Yeo
Workshop
Darryl Praill
Workshop
Emeric Ernoult
Danny Monzon
Grace Pietsch
Amy Hartmann
Timothy Hughes
Crystal Tosh
Azriel Ratz
Henry Liu
Chris Stone
Chloë Thomas
Podcast Host and Author at eCommerce MasterPlan

Best selling Author of ""eCommerce Marketing: How to Get Traffic that BUYS to Your Website"", International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimising Podcasts.
Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world.
Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Over the years she’s helped retailers and brands large and small, and there’s barely a part of the eCommerce landscape she’s not got involved with. One thing she’s always done is solve eCommerce Marketing Problems.

Jim Fuhs
President at Fuhs Marketing

Jim Fuhs is President of Fuhsion Marketing and does Marketing the Marine Corps way. Jim is a retired Marine LtCol turned digital marketing consultant, speaker, live streamer, podcaster, remote live stream and virtual event producer with over 30 years of business and social media experience. Jim fuses Marine Corps Leadership with next level digital Marketing. His 20 plus years of highly successful leadership experience as a Marine Corps Officer lets him bring that to bear in the ever changing world of Marketing and Technology.

Jim also co-hosts an Amazon Live show “Dealcasters” with Chris Stone of Cast Ahead. Dealcasters are Livestreaming Amazon Influencers who interview experts and entrepreneurs while training Amazon customers how to overcome the fear of technology, start and flourish in their content creator journeys. In just over two years, Dealcasters have established themselves as a trusted authority not only in the live video and podcasting space, but also in the education of the Amazon Influencer program and the development of Influencers already on the platform. They’ve spoken on stages and virtually at PodFest Expo, VidFest Expo, StreamYard Industry Showcase, Agorapulse Agency Summit, MidWest Digital Marketing Conference, Social Media Week Lima and headed up an entire day at the PodFest & VidFest Global Conference for the Amazon Influencer Program.

Jeff Howell
Support & Pageflex Development Manager / Trainer at Coverdale Group

Jeff Howell has transitioned his marketing experience and predisposition to authenticity into a successful ecommerce career. His career mission these days is to evangelize the necessity of having a well executed ecommerce solution integrated into existing marketing strategies while equipping his clients with the knowledge to be successful. Being active on TikTok, Jeff shares his life, nerdy thoughts and encourages others to just be themselves.

Carolyn Zick
Owner & Founder at Bad Axe Enterprises LLC

Carolyn Zick is a social marketing expert and community builder who specializes in organic, relationship driven strategies. She is passionate about helping business owners be intentional and impactful with their online presence, while prioritizing their mental health.

Derric Haynie
CEO at EcommerceTech

Derric Haynie,  “The Tools Guy,” is CEO and Co-Founder of EcommerceTech. Their new tool, aptly called “Toolbox,” helps merchants track and manage all of their SaaS spend and tools, build their technology roadmap, and hold their tools accountable for their performance. His unique vantage point on the Commerce Enablement industry allows him to make bold predictions on the trends and innovations impacting merchants’ daily lives.

Pat Flynn
Founder at Smart Passive Income

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.

Talia Wolf
Founder and Chief Optimizer at Getuplift

Talia is the founder of Getuplift - the CRO agency and training space high-growth brands like Teamwork, Bitly , Sprout Social, thinkific, Mercedes and Dario turn to when they want to optimize their funnels and create experiences customers love to convert to. Using customer-centric methods and emotional marketing, Talia and her team generate more leads, sales and ROI for clients.

Talia has been invited to keynote on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization.

Oren Charnoff
CEO + Cofounder at Fondue

Oren is the cofounder and CEO at Fondue, an $11m VC backed, Tel Aviv based start up helping ecom brands overcome their coupon code addiction. Fondue displaces coupon codes with a more profitable discount, CashBack.

Prior to cofounding Fondue with Will and Abraham, Oren was a founder at a NY and Tel Aviv VC fund called Hanaco Ventures, a now $1.5b VC fund. 

Oren is married, lives in Tel Aviv and is a girl dad of one and soon to be a girl dad of two.

Colby Flood
Paid Media Creative Strategy at Brighter Click

Colby founded Brighter Click, an eCommerce growth agency specializing in paid media and creative strategy that grew 250% in 2021. Brighter Click is an award-winning agency with one core value in mind Education-first. Positive ROI is an expectation when working with an agency. At Brighter Click, they take pride in providing proactive, education-focused communication to keep their clients updated with how their ad accounts and business are doing.

Geoffroy Robin
CMO at Livescale

Currently Partner and Chief Executive of Sales and Marketing at Livescale, Geoffroy Robin is an entrepreneur, innovation enthusiast and passionate voice for emerging technologies. Having honed his deep expertise in the media and digital ecosystem for 20 years, he's played integral roles in the launch of several successful companies, including Meetic (Match.com), the leader in Europe's online dating landscape. Once again following the most unique and innovative technologies, Geoffroy's aim is to empower brands in their journey to e-Commerce and marketing greatness, markedly with Livescale's pioneering Live Shopping solution.

Scott Caputo
Founder & CEO at Adamant Media

I am the Founder and CEO of Portal Labs and Adamant Media. I hold degrees and work experience across a number of tech and engineering programs. Since then, my incredible team and I have helped dozens of established businesses scale by constantly innovating and remaining at the forefront of our industry. ⁣

As the next wave of the internet continues to evolve, it is my goal to not only continue to help businesses attain success, but also to act as their portal into the digital revolution.⁣⁣

At Adamant Media, we help brands scale faster and more profitably on a performance basis via paid advertising, content creation, and data optimization. 

Daniel Disney
William Harris
Founder & CEO at Elumynt

William Harris is the Founder & CEO of Elumynt, an ecommerce growth agency focused on PROFIT instead of ROAS. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner. William Harris has authored over 200 articles about ecommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places. When he's not busy hyper-scaling businesses, he enjoys spending as much time as he can with his wife and daughters, playing the guitar, swimming in the Minnesota lakes, and learning more about God.

Maryna Burushkina
Founder & CEO at Growth Channel

Maryna Burushkina is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped dozens of multinational companies (Fortune 100 and startups) reshape their marketing to drive accelerated growth over the last decade. Maryna is also a Co-Founder of a successful FinTech marketing agency - 7Marketz Group. Now she is building a new AI technology to bring machine learning to marketing planning and growth hacking.

Rakefet Yacoby-From
CMO at Mayple

Rakefet Yacoby-From is Chief Marketing Officer at Mayple. She is a strategy and marketing professional, bringing over 12 years of experience building brands, designing customer journeys, and acquisition funnels for leading technology B2B, B2C, and eCommerce brands. Rakefet is responsible for Mayple’s marketing strategy and growth and helps eCommerce owners and marketing leaders work with vetted marketing experts who have the best chances to generate substantial growth for their business.

Mike Allton
Head of Strategic Partnerships at Agorapulse
Mike is an international keynote speaker, an award-winning blogger & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.
Jamie Yeo
Content Creator/Business Owner at Lula J Jewelry

Jamie Yeo is a household name in Singapore, famous for her illustrious career in radio and television, and as a model and emcee. Jamie rose to fame in the early 2000s, when she played Tammy Tay in MediaCorp's Channel 5 series "Growing Up", one of the most popular and successful TV series of all time in Singapore, and presented "Say it With Music" on 987FM, for which she was voted "Favourite DJ" by Lime Magazine three years in a row. As a model she has been the face of countless ad campaigns on TV and in print, including McDonalds and Tangs, and has graced the cover of Her World, Teenage, Teen, FHM, 8days and New Man magazines.

Jamie became well known as a sports host after presenting ESPN's regional show "Football Crazy", and "Football Extra" reaching over 10 million viewers in Asia-Pacific, as well as hosting the World Cup 2014 highlights show and the weekly Barclays Premier League Roundup show, both on Mio TV.

She rejoined Mediacorp in 2015 and presented the evening drivetime show live on Gold 905, Singapore's most popular radio station for the 35+ age group. She also fronted SportsWorld, a nightly world sports roundup on regional news station Channel News Asia, and hosted Power Recipes 2, a food entertainment series on Okto.

Jamie quit Mediacorp in 2018 to become a full-time Social Media Consultant/Influencer, Emcee and TV/Video host, and mother to her 2 children, 11 yr old Aly and 4 yr old Luke, both of whom are regular features on her Instagram feed.

Jamie has a significant social following, with 114,000 followers on Instagram and 27,000 on Facebook. She is now also Owner/Founder of Lulajjewelry.com, an online jewelry store.

Darryl Praill
CMO at Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Emeric Ernoult
CEO at Agorapulse
Danny Monzon
Automation & Retention Specialist

I build tailor-made loyalty programs for e-commerce brands designed to improve customer lifetime value, lower cost per acquisition and increase average order value by implementing online and offline marketing strategies that humanize a brand's voice.

Grace Pietsch
Director of E-Commerce Growth Strategy at Elumynt

Grace Pietsch is the Director of E-commerce Growth Strategy at Elumynt, an award-winning advertising agency. Formerly on the Board of Directors for AdFed Minnesota where she served as Co-Director of the Women's Leadership Panel, Grace is a recognized industry leader with demonstrated mastery in holistic media planning and designing business-oriented strategies with budgets up to 9-figures annually. In fact, she creatively launched a solution for out-of-home media for a client in Hawaii where billboards are illegal (because views, duh)! But, shhh that's top secret. When she's not busy "showing up the boys" in the ad room, you can find her "showing up the boys" on the soccer pitch or on her classic red Honda CTX 700N motorcycle.

Amy Hartmann
Co-Founder at SoTrue Digital

Amy Hartmann is the Co-Founder of SoTrue Digital and the Co-Host of the popular podcast, Pass the Bullsh*t. She is passionate about helping online businesses develop innovative marketing solutions. Amy's experience in digital media and technology gives her unique insight into the challenges faced by today’s online business community. She strives to provide her clients with an understanding of the competitive landscape, insights into the ever-changing digital marketing space, and a strategic approach that will help them stay ahead of the curve.

Timothy Hughes
CEO and Co-Founder at DLA Ignite

Tim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.

He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated. All three books published by Kogan Page.

Crystal Tosh
Co-Founder at SoTrue Digital

Crystal Tosh is the co-founder of SoTrue Digital, an agency that helps business owners find their voice and stand out from the noise. A self-proclaimed marketing rebel, Crystal has spent years helping people find their unique selling proposition and lean into their intuition and magnetism.

After smacking head-first into the realization that she was running a business she hated and chasing clients with other people’s one-size-fits-all strategies, Crystal made it her mission to help others find what makes them special and share it with the world. She is the co-host of the popular podcast Pass The Bullsh*t, and she loves nothing more than shaking things up and helping business owners create work they love.

Azriel Ratz
👑 of FB ads at Ratz Pack Media

With 10 years of experience in Online Marketing, Azriel Ratz has perfected the skills to find the most effective ads and best target markets to promote company sales. At only 26 years old, he became the CEO of Ratz Pack Media, created the “Facebook Ads Mastery” course in 2017, and wrote the eBook “Find, Engage, and Optimize” in 2018.

Azriel specializes in advertising high ticket products and has extensive experience in ad management for diverse markets, including B2B, SaaS, online publishing, apps, and more. Previous clients include Bailey’s Blossoms Postmodern Jukebox, Powtoon, TRIANGL, Thinkific, Freightos, Hometalk, The Daily Dot, Tenzo Tea and United with Israel. His expertise in Facebook ads is proven by his excellent track record of generating an average return of 500% on ad investment.

Henry Liu
Co-Founder/CEO at MOD Lighting

Henry Liu is the Co-Founder & CEO of MOD Lighting, a fast-growing eCommerce brand that specializes in luxury and modern lighting. He and his partner started the company near the end of 2021 and have grown it into an 8-figure brand in 2022. Henry is a real estate professional turned eCommerce entrepreneur. His previous experience in transacting luxury condominiums has definitely helped him to be where he is now. Henry has extensive knowledge in digital marketing and has successfully built multiple 7-figure businesses in the past.

Chris Stone
Chief Content Entrepreneur at Cast Ahead

With a 25+ year history in the music industry with Sony, driven and passionate entrepreneur Chris Stone founded the Podcast and Live Streaming Consultancy Cast Ahead after the success of his own co-hosted podcasts changed his life. At Cast Ahead, Chris thrives on enabling driven entrepreneurs, influencers, thought leaders and enterprises to express their story and elevate their reach.
In the same way Chris was able to work with multi-platinum artists, record label executives and creatives of all levels – he’s found great joy seeing other Live Streamers, Keynote Speakers and Podcasters achieve their own creative, financial, physical and spiritual success. He’s produced videos for keynote speakers like Victor Antonio and Sam Silverstein, produced virtual, physical and hybrid live conferences for corporations, consulted, developed and produced podcasts like Sales Influence, The Big Ticket Life, The Sales Energizer, The Pete Primeau Show, Lancaster Connects and many more.
Chris also co-hosts an Amazon Live show “Dealcasters” with Jim Fuhs of Fuhsion Marketing. Dealcasters are Livestreaming Amazon Influencers who interview experts and entrepreneurs while training Amazon customers how to overcome the fear of technology, start and flourish in their content creator journeys. In just over a year, Dealcasters have established themselves as a trusted authority not only in the live video and podcasting space, but also in the education of the Amazon Influencer program and the development of Influencers already on the platform. They’ve spoken on stages and virtually at PodFest Expo, VidFest Expo, StreamYard Industry Showcase, Agorapulse Agency Summit, MidWest Digital Marketing Conference, Social Media Week Lima and headed up an entire day at the PodFest & VidFest Global Conference for the Amazon Influencer Program.
Chris also has led, assisted and coordinated remote livestream production teams with clients such as Disney, IBM, StreamYard, United Nations Global Compact, MIT, Toastmasters International, Jamaican Chamber Of Commerce and USABizParty which has included speakers such as Gary Vaynerchuk, Seth Godin, Darren LaCroix and many more.
“I truly believe that everyone deserves to be heard by using their own voice in their own way,” Chris states, “My goal is to be a team member with other passionate entrepreneurs & ambitious businesses by integrating podcasting and/or live streaming into their business goals, educate their customers in a creative way – which will in turn attract more listeners, viewers & customers."

Agenda

Attend live keynotes, panels, and workshops throughout the day. Learn about the latest solutions you need to level-up your business, and connect with peers via chat, table talks, and networking.

Networking Lounge

Cocktail Party

Thursday, December 15th · 10:00am ET

Stop by the lounge and start your day with 1:1 speed networking - just five minutes paired with another attendee so that you can meet a few new friendly faces.

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Expo Hall

Booth

Thursday, December 15th · 10:00am ET

Visit the Expo Hall and learn about solutions catering specific to eCommerce brands, from live shopping to chat marketing and more. Chat live with brand representatives and take advantage of a no-pressure informative environment.

Read More Read Less

Welcome!

Keynote

Mike Allton
Thursday, December 15th · 10:30am ET
Mike Allton
Let's get started! Kick off the summit with our energizing virtual DJ, and opening remarks from your host, Mike Allton.
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Opening Keynote: The Secrets To Going VIRAL On Social Media (and using it to sell more in 2023)

Keynote

Daniel Disney
Thursday, December 15th · 10:45am ET
Daniel Disney
Creating great content is one thing, but creating VIRAL content is another, and done right it can unlock huge social growth and business opportunities in 2023. In this session, world-leading LinkedIn & Social Selling expert Daniel Disney will share the secrets to creating viral content to help you reach more people, grow your networks and generate more leads and sales on social. Daniel will share the full process of how one post (which took 3 minutes to create and share) in 2022 achieved over 95,000 likes, 3 million views and multiple inbound leads, and the secrets to how he has created and shared multiple viral posts across the year.
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Panel: How To Build A Marketing Team To Succeed in 2023

Panel

Chloë Thomas Rakefet Yacoby-From Maryna Burushkina Amy Hartmann
Thursday, December 15th · 11:45am ET
Chloë Thomas, Rakefet Yacoby-From, Maryna Burushkina, Amy Hartmann, Henry Liu

A good marketing team is critical to your business's success. It can push or block you from scaling. It can expand your brand or leave it behind the competition. So how do you build a team that works together like a growth machine for your business? From strategy, to communication and KPIs, we will learn all the little and big secrets to build a winning team in 2023.

Takeaways:

  • What is a "winning marketing team"?
  • How to measure your team and create a results-oriented mind set?
  • What workflows you should implement to manage your team effectively?
  • How do you drive motivation and help everyone push for excellence?
  • How to build a strategy with your team to succeed with execution?
  • What are the communication tools and routines you should build with your team?
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The Power of Emotion: How to Create Funnels People Love to Convert to

Technician Track Session

Talia Wolf
Thursday, December 15th · 12:15pm ET
Talia Wolf

All the analytics, automation tools, machine learning, and technologies in the world will never help you create high-converting funnels for your shoppers if you fail to leverage the one component that matters more than anything else in marketing: Emotion. 

During this session, Talia Wolf will show us how to leverage Emotional Marketing to increase sales, AOV and revenue.

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Expo Hall

Booth

Thursday, December 15th · 12:45pm ET

Visit the Expo Hall and learn about solutions catering specific to eCommerce brands, from live shopping to chat marketing and more. Chat live with brand representatives and take advantage of a no-pressure informative environment.

Read More Read Less

Community-led Social Selling

Table Talk

Carolyn Zick
Thursday, December 15th · 12:45pm ET
Carolyn Zick
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Paid Media

Table Talk

Colby Flood
Thursday, December 15th · 12:45pm ET
Colby Flood
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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UGC

Table Talk

Scott Caputo
Thursday, December 15th · 12:45pm ET
Scott Caputo
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Commerce Enablement

Table Talk

Derric Haynie
Thursday, December 15th · 12:45pm ET
Derric Haynie
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Loyalty Programs

Table Talk

Danny Monzon
Thursday, December 15th · 12:45pm ET
Danny Monzon
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Purchase & Checkout

Table Talk

Jeff Howell
Thursday, December 15th · 12:45pm ET
Jeff Howell
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Amazon Live

Table Talk

Jim Fuhs
Thursday, December 15th · 12:45pm ET
Jim Fuhs
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Profitable Discounts

Table Talk

Oren Charnoff
Thursday, December 15th · 12:45pm ET
Oren Charnoff
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Podcast Marketing

Table Talk

Crystal Tosh
Thursday, December 15th · 12:45pm ET
Crystal Tosh
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Facebook Ads

Table Talk

Azriel Ratz
Thursday, December 15th · 12:45pm ET
Azriel Ratz
Join us in the Lounge at midday a jump into any one of the engaging and interactive Table Talks happening, each moderated by an industry expert.
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Optimizing Ads for EBITDA (Profit)

Technician Track Session

William Harris Grace Pietsch
Thursday, December 15th · 1:15pm ET
William Harris, Grace Pietsch
ROAS is horrible, MER is OK, but both of those can lead you down a dangerous path if you aren't aligning the marketing team and finance team. These are some great ways to optimize your digital ads around profit, making both teams happy.
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Panel: Live Shopping: Where Are We Now, And Where Are We Headed?

Panel

Jamie Yeo Geoffrey Robin Timothy Hughes Chris Stone
Thursday, December 15th · 1:45pm ET
Jamie Yeo, Geoffrey Robin, Timothy Hughes, Chris Stone
According to analysts, live shopping sales may make up 20% of all eCommerce sales by 2026. Also, the livestream eCommerce market is predicted to reach $35 billion in 2024, which is a threefold increase from 2021.

How can brands take advantage of this trend? Join this lively panel discussion with industry experts and influencers alike as they unpack and forecast the live shopping medium.
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Social Media ROI — Is That An Oxymoron?

Technician Track Session

Darryl Praill Emeric Ernoult
Thursday, December 15th · 2:30pm ET
Darryl Praill, Emeric Ernoult
Here's a concept that most marketers laugh at — Social Media is a revenue channel AND you can prove it's ROI. We're not talking vanity metrics such as likes, comments, and shares. Nope. We're talking actual sales conversions that drive tangible, measurable, attributable revenues. It's the channel most marketers ignore, and that's a huge mistake.

Being seen as a revenue driver changes the way your contributions are viewed at every level of the organization. Marketing leaders who do this are able to validate, with data, the need for bigger budgets, more team members, and a seat at the table when important business decisions are being made. The challenge is that most Marketers don't know how to do this.

Join Agorapulse's CMO, Darryl Praill, as he explains why social media should no longer be seen as an expense, or a distraction, or as the cost of doing business, and instead shows you how to have it recognized as a critical contributor to key business results including sales, leads, and visitor behavior.

Then stick around for an exclusive interview and Q&A session with Agorapulse's CEO, Emeric Ernoult.
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Closing Keynote: How to Future-proof Your Brand by Turning Your Casual Audience Into Superfans

Keynote

Pat Flynn
Thursday, December 15th · 3:15pm ET
Pat Flynn
Over time, some brands survive, and some brands die. Why? What are the common traits between companies that have been able to not only survive, but thrive with the changes in technology and customer expectations that happen? I will help you understand these key characteristics and give you specific advice on how you can make sure that no matter what era you do business in, you will win. Using specific and actionable real-life examples that you can take home and implement, I will talk about how we can all turn your first-time visitors into repeat visitors and customers who will become the ambassadors of your brand to keep it growing.
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