Platform
New: Boost engagement with Advocacy
Get more of your brand advocates to share your message easily
We’ll talk about…
Ever thought about what happens *after* you crack the Instagram algorithm? Instagram’s native insights will show you how many accounts you’ve reached, which reels are generating new followers, and which posts are receiving the most engagement — but how do you know what’s driving revenue?
The short answer is that not only is it possible to track the sales, leads, and traffic generated from specific Instagram posts, but you can also reverse engineer your strategy by understanding which types of posts drive specific results.
In this free on-demand webinar, join host Mike Allton and Instagram expert Jenn Herman, author of “Instagram for Dummies,” as they reveal how to transform Instagram into a powerful revenue driver.
How feed posts, reels, and stories each play a unique role in driving traffic and conversions
Easy methods to track sales, leads, and traffic coming from your Instagram CTAs
Simple ways to use Instagram’s “bells and whistles” like story link stickers and DMs to convert followers into customers
A deep dive into Instagram’s insights and how to turn that data into actionable strategies and revenue!
Guests
Mike is the Chief Storyteller at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.
Jenn Herman is a social media consultant, speaker, and renowned Instagram expert. Her blog, Jenn’s Trends, is a multi-time winner of the Top 10 Social Media Blog title. An international speaker, Jenn offers tips, resources, and training to help organizations optimize their social media strategies. With a background in Administration, Sales, Human Resources, and Marketing, Jenn combines these skills to help businesses grow. She has been featured in major outlets like Inc., Fox News, BBC News, and Yahoo Finance. Jenn is the author of "Instagram for Dummies," "Instagram for Business for Dummies," "The Ultimate Guide to Social Media Marketing," and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy."
© Agorapulse
