Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.

Her leadership experience includes both agency and in-house corporate marketing teams, supporting a wide range of industries and brands. As Program Director for the Center for Entrepreneurship at Rollins College, Theresa worked closely with business leaders of all sizes to solve their unique business challenges.

Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Social Content,Dark Social, Field Marketing, Customer Marketing and all those goodies. In this episode we talked about:How Nick is on track to create $1 Million in Pipeline for Alyce through Social ContentWhy it's a good thing to have your employees active on LinkedInWhat it takes to get revenue results from Field MarketingAre you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

Content Strategy LeaderTalks about #sales, #writing, #linkedin, #contentstrategy, and #contentmarketingTalks about hashtag sales, hashtag writing, hashtag linkedin, hashtag contentstrategy, and hashtag contentmarketing. I went from a rookie sales rep to Head of Content at a billion-dollar startup.I had zero marketing experience. But I figured out how to capture attention and convert it into revenue in the digital world. Now I build content strategies that dominate their competition, build unbelievably loyal audiences, and position themselves as THE category leader:→ Built and scaled Gong’s infamous brand and content engine from $20M → $200M ARR → Rocketed my side hustle, The Reeder, into a 6-figure business → Advise some of the world’s fastest growing (and most intriguing) start ups, including Notion, Wiz, AudiencePlus, and many more.