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Influencer Marketing: Are You Creating Your Campaigns Backwards?
CMO, Agorapulse
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About the seminar
When it comes to running successful influencer campaigns, brands often focus on finding an influencer with a huge audience and an appealing “aesthetic.” But what if I told you that the success – or failure – of your partnership will live and die with how you approach the campaign before you ever engage an influencer?
Influencers have become an essential component of today’s social media marketing mix, especially for eCommerce and B2C brands. And for good reason: 70% of consumers are more likely to buy a product from a brand if they work with an influencer they know and trust. Influencers can help you launch a new product, build excitement around a sale, or grow your brand’s awareness within a specific target audience… But influencer campaigns are not without their pitfalls. Many a marketer has been derailed by an influencer campaign that didn’t perform to expectations.
So, what’s the secret sauce? From setting realistic goals to choosing the right influencer, getting granular on WHAT you want to accomplish is the most critical part of choosing WHICH influencer can get the job done.
Join us as we break down all the marketing magic that goes into building influencer campaigns that convert in the real world.
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- How to find the right influencer
- Different types of influencers and how much you should plan to spend
- Common ways to structure contracts
- The benchmarks you need to choose the right influencer for your campaign
Panelists
Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.
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Her leadership experience includes both agency and in-house corporate marketing teams, supporting a wide range of industries and brands. As Program Director for the Center for Entrepreneurship at Rollins College, Theresa worked closely with business leaders of all sizes to solve their unique business challenges.
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Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Social Content,Dark Social, Field Marketing, Customer Marketing and all those goodies. In this episode we talked about:How Nick is on track to create $1 Million in Pipeline for Alyce through Social ContentWhy it's a good thing to have your employees active on LinkedInWhat it takes to get revenue results from Field MarketingAre you ready to join the movement? Join our free slack community where some of the best demand marketers in Europe share knowledge on demandgenerationmovement.com.This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.
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Content Strategy LeaderTalks about #sales, #writing, #linkedin, #contentstrategy, and #contentmarketingTalks about hashtag sales, hashtag writing, hashtag linkedin, hashtag contentstrategy, and hashtag contentmarketing. I went from a rookie sales rep to Head of Content at a billion-dollar startup.I had zero marketing experience. But I figured out how to capture attention and convert it into revenue in the digital world. Now I build content strategies that dominate their competition, build unbelievably loyal audiences, and position themselves as THE category leader:→ Built and scaled Gong’s infamous brand and content engine from $20M → $200M ARR → Rocketed my side hustle, The Reeder, into a 6-figure business → Advise some of the world’s fastest growing (and most intriguing) start ups, including Notion, Wiz, AudiencePlus, and many more.
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