For most revenue leaders, TikTok has been like that oil change your car dealership keeps reminding you to come in for, but just haven’t quite gotten around to yet. Plus, the economy is beginning to show some real signs of weakness, which has senior marketers staring down the barrel of tough choices on budget and resources. So, in this environment, why would you prioritize a platform that focuses on song and dance, right? We want to challenge your thinking.
TikTok did nearly 4 billion in ad revenue last year. For this year? The projection is 11 billion. We hate to be the ones to tell you, but if you’re not looking at the platform as a legitimate channel to generate business results you are late to the party. Frankly, you are missing out on an opportunity that might just save your bacon. Not to mention you are probably being straight-up beaten to the punch by your competitors.
So, what’s driving all this interest and investment from eCommerce brands? How do you sell the idea internally with your revenue team (who are already really stressed)? Better yet, how do you actually go about introducing TikTok into your strategy and building a meaningful presence?
We have got the answers! Join us as we walk you through what you need to know.
Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.Read More Read Less
Her leadership experience includes both agency and in-house corporate marketing teams, supporting a wide range of industries and brands. As Program Director for the Center for Entrepreneurship at Rollins College, Theresa worked closely with business leaders of all sizes to solve their unique business challenges.Read More Read Less
Wave Wyld, the TikTok Marketing & Trends Expert, has helped 500+ clients grow their TikTok accounts through community-focused consulting. She specializes in using the app to generate leads and sales and is known for her expertise in TikTok culture and trends. With over 340K followers across social media, Wave has made appearances on National TV and speaks on popular podcasts and social media summits.Read More Read Less
Tim Davidson is a semi-funny B2B content creator, creating videos that infuse humor and education on LinkedIn, TikTok, and Youtube. He is the Sr. Director of Marketing at Directive, a performance marketing agency for software companies.Read More Read Less