Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Neal Schaffer is a leader in helping companies grow their businesses through leveraging the latest best practices and trends in digital, content, influencer, and social media marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several leading organizations. A popular international keynote speaker who has spoken on 4 continents, Neal is also an experienced university educator teaching influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School. He is also the author of 4 marketing books, including Maximize Your Social (Wiley) and his newest work The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s blog, one of the most popular digital marketing blogs garnering millions of annual page views, at nealschaffer.com and listen to his Your Digital Marketing Coach podcast for weekly marketing inspiration.