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Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy
CMO, Agorapulse
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About the webinar
Using social media as a marketing channel is a tried and tested strategy (around 90% of businesses in the United States use it for that purpose), but what about the rest of your go-to-market (GTM) strategy?
That’s right. Organic social media is one of the most cost effective tools for your GTM toolkit with powerful strategic value for marketing, sales, and customer success. And, in this special session of #CMOschool, we are going to equip you with practical tips for leveraging social media to reach your GTM goals, from brand awareness to customer advocacy.
If you’re curious what an effective go-to-market strategy using social media looks like, join us and a panel of industry experts on September 13 at 11 a.m. BST, 4 p.m. EST to discover:
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- Where organic social media fits in the GTM ecosystem
- Practical strategies for using social media in marketing, sales, and customer success
- A simple approach for aligning social media strategies with overall business objectives
- 5 tips for integrating social media into your GTM strategy that you can put into action ASAP
Panelists
Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.
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Neal Schaffer is a leader in helping companies grow their businesses through leveraging the latest best practices and trends in digital, content, influencer, and social media marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several leading organizations. A popular international keynote speaker who has spoken on 4 continents, Neal is also an experienced university educator teaching influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School. He is also the author of 4 marketing books, including Maximize Your Social (Wiley) and his newest work The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s blog, one of the most popular digital marketing blogs garnering millions of annual page views, at nealschaffer.com and listen to his Your Digital Marketing Coach podcast for weekly marketing inspiration.
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