<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=723312331036218&amp;ev=PageView&amp;noscript=1"> Competitive Advantage: Assessing AI's Value for CMOs

Webinar Series

Competitive Advantage: Assessing AI's Value for CMOs

With Darryl Praill
CMO, Agorapulse
Darryl Headshot

About the webinar

Still on the fence about integrating AI into your team's workflow?

Rumor has it, top-performing companies are more than twice as likely to be using AI for marketing. In one of Adobe’s latest Digital Intelligence Briefings, top companies were 28% more likely to be using AI compared to just 12% for average or lower-performing companies.

Besides using ChatGPT for content creation and ideation, the top dogs are leveraging other AI tools to:

Unearth consumer behavior patterns
Fine-tune their ad spend
Deploy chatbots for round-the-clock customer service

And that's just scratching the surface. The icing on the cake? All that extra AI support is delivering real results. Research from Forbes Insights and Quantcast found that AI helps marketers supercharge sales (52%), beef up customer retention (51%), and nail new product launches (49%).

Wondering what value AI could add to your team? Let’s talk about it. 

Watch the Replay

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  • Practical strategies for integrating AI into your team's workflow, unlocking smarter decision-making, and upping your marketing efficiency
  • An overview of the AI tools available, from predictive analytics to personalized marketing
  • How to set realistic expectations around AI’s limits and capabilities


 Darryl Praill-1
Host Darryl Praill CMO, Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

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Jeremiah Owyang
Jeremiah Owyang Founder & Corporate Innovation Consortium, Catalyst Companies

Jeremiah Owyang is focused on innovation and new technology trends, and has dedicated his career to "connecting companies to their customers with new technologies."Consistently at the forefront of technological developments, he translates the market implications through clear frameworks, insightful analysis, and pragmatic recommendations.Having founded three companies, spanning reseaech and industry consortiums, he has also served as an angel investor and as a venture scout for Blitzscaling Ventures.He has been quoted in the NYT, was a regular contributor to WSJ Tech Accelerator column, and was named as one of TIME's “Best Twitter feeds” to follow.Based in Silicon Valley, he operates from a backyard Airstream featured in USA Today.

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Anne Cheng
Anne Cheng CEO, Supercharge Lab

Anne is an expert-generalist, specializing in executive strategy, operations management, talent development and building innovative cultures in organizations. With over ten years of experience in senior executive roles, Anne also mentors and invests into startups throughout the South East Asian region. Passionate in innovation, social enterprise and causes, Anne spends her time cultivating small businesses to build sustainable innovations that can impact humanity.

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 Katie Richman
Katie Richman Founder & Web3 Consultant, Technormal

Katie Richman is a tech writer, thought leader, and hands-on generative AI teacher, conducting emerging tech workshops and 1:1 coaching series with industry leaders, executives, and public figures outside of the tech industry. She's a tech optimist but a business operations realist, and she wants to democratize the power of generative AI at businesses outside of Silicon Valley.Katie taps into her 22-year career at the intersection of content production, brand storytelling, and emerging tech at Nickelodeon, ESPN, X Games, Meta, and now at her own Technormal business.Read her Technormal blog at https://medium.com/@technormal

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