Caught in the dizzying dance of Facebook ads, wondering if all that sweat and toil is still worth your time and budget? Trust us, you’re not dancing solo.
It’s no secret that marketing leaders are focused on getting the absolute most out of every dollar of their ad spend, which includes choosing the right ad format and using strategies that drive conversions. To add to that puzzle, nearly 3 out of every 4 social media users (74%) think there are too many ads, and 44% of users find the ads irrelevant to their wants and needs.
But does all that skepticism mean that Facebook ads are dead?
Not a chance.
Despite the side-eyeing and vows to spend money elsewhere, a study from Search Logistics found that 70% of businesses get the highest ROI of any paid ads channel from Facebook’s advertising platform — you just have to know how to work the dance floor.
Watch the session and you’ll hear from four Facebook ad experts who have cracked the code for seeing success with their ads on Facebook.
Theresa Anderson, Head of Marketing (EN) brings over two decades of diverse marketing experience to her role at Agorapulse. A prolific thought leader, Theresa leads the industry and is a contributing member of the Forbes Communications Council. During her career, she has worked with Fortune 100 enterprises, served as Program Director for the Center for Entrepreneurship at Rollins College, and managed all aspects of communications and marketing for one of the top ten marketing agencies in Central Florida.Read More Read Less
Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.Read More Read Less
Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.Read More Read Less
Andrea Vahl is a Facebook and Instagram Ads Expert and is the co-author of Facebook Marketing All-in-One for Dummies. Her newest book is Facebook Ads Made Simple. She speaks and trains all over the world and has managed over $6M in ad spend for her clients. She is also a stand up comedienne. Learn more at www.andreavahl.com.Read More Read Less
Amanda Bond is the owner of The Ad Strategist and the creator of The StrADegy System®.Entrepreneur Magazine calls her a “Facebook advertising genius,” and Social Media Examiner has recognized her as “the brightest mind in Facebook advertising today.”A fiery personality, Bond mixes education and entertainment in a straight-shooting way to help people turn attention into revenue (on autopilot!) by automating their Facebook advertising sequences.Read More Read Less