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How to Build Your Budget Around Performance: A CMO Perspective
CMO, Agorapulse
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About the webinar
According to The Future of Commerce, 46% of US companies have already cut their marketing budgets in anticipation of a recession. Ouch. But when your CFO gives you lemons, it's still up to you to make some darn good lemonade.
So as a marketing leader, where do you allocate your performance marketing budget? Which channels are worth investing in, and how do you get the quickest returns? And if you can’t answer these questions, well, who knows if your job will be around in a few months?
If you want to learn which marketing channels are working now and see how other CMOs strategically maximize their budget in the face of a tight squeeze, watch the replay now!
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- Which marketing channels are likely to give you the biggest ROI
- The key to optimizing your campaigns in real time to boost results
- Strategies for prioritizing and testing new marketing initiatives with a limited budget
- What your C-suite needs to know to protect your budget and your team
Panelists
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.
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Rhonda Giedt is a fractional CMO who helps B2B tech companies overcome obstacles to get to the next growth milestone. She has experience in multiple industries such as healthcare, cloud storage, manufacturing, sustainability, research, connected devices and more. She also has three successful exits with two B2C companies being acquired (one by Electronic Arts and another by MTV Networks) and in 2021 helped a B2B SaaS company IPO on the NYSE.
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She has learned from talented global marketing automation and data experts. She specializes in end-to-end customer experiences using CRM, Marketing, Sales and Support automation tools. She also use nocode and lowcode tools to automate operations. Her passion for managing customer data stems from my healthcare informatics training. She builds efficient revenue operations and reporting systems, drawing on her background in science for statistical significance. Business leaders usually seek her out for assistance.
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