Webinar Series

Measuring ROI in Influencer Marketing: Metrics & Evaluation

With Darryl Praill
CMO, Agorapulse

#CMOSchool

About the webinar

Not sure if influencer campaigns are (still) a good use of your marketing budget?

What if we told you that powerhouse brands like Maybelline, Adidas, GymShark, and countless others are doubling down on influencer marketing well into 2023? In fact, data from Influencer Marketing Hub indicates that for every $1 spent on influencer marketing, brands are still generating $5.20 in return.

But, how are marketing teams making sure their hard-won budgets are generating profitable results?

The fact is, “vanity metrics” like reach and engagement won’t cut it with your Finance department. To be successful, influencer marketing campaigns have to collect performance data that has real business impact.

That means:

Website traffic and customer behaviors
Lead generation and nurturing
Sales and conversions

If you’re curious what metrics and tools you can use to run influencer marketing campaigns that are optimized for ROI, join us on October 4 at 11 a.m. ET, 4 p.m. BT. Our panel of industry insiders is going to break down key metrics and KPIs for running more successful influencer marketing campaigns.

Watch the replay

The metrics you need to know to choose the right influencer for your campaign

Proven methods to measure and evaluate influencer campaign success

How to attribute sales, leads, and website traffic directly to influencer activities

Plus, the data and reports that will help you get buy-in from finance and leadership

Panelists

Host Darryl Praill CMO, Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.