Measuring ROI in Influencer Marketing: Metrics & Evaluation

About the webinar

Not sure if influencer campaigns are (still) a good use of your marketing budget? 

What if we told you that powerhouse brands like Maybelline, Adidas, GymShark, and countless others are doubling down on influencer marketing well into 2023? In fact, data from Influencer Marketing Hub indicates that for every $1 spent on influencer marketing, brands are still generating $5.20 in return.

But, how are marketing teams making sure their hard-won budgets are generating profitable results? 

The fact is, “vanity metrics” like reach and engagement won’t cut it with your Finance department. To be successful, influencer marketing campaigns have to collect performance data that has real business impact. 

That means:

• Website traffic and customer behaviors
• Lead generation and nurturing
• Sales and conversions

If you’re curious what metrics and tools you can use to run influencer marketing campaigns that are optimized for ROI, join us on October 4 at 11 a.m. ET, 4 p.m. BT. Our panel of industry insiders is going to break down key metrics and KPIs for running more successful influencer marketing campaigns.