Why you don’t want to miss this webinar:
- Current AI Trends: What agencies need to know and understand about AI that they might not yet be aware of.
- Essential Tools & Processes: The AI-powered tools and processes your agency should start implementing today.
- Future Impact: How AI is likely to impact marketing agencies and their clients over the next 6-12 months.
- Internal & External Adaptation: Strategies for leveraging AI to enhance your agency’s internal operations and client-facing services.
- Expert Insights: Practical advice from experts at the intersection of marketing and AI on how to navigate and thrive in this evolving landscape.
Guests
Mike is a Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat, and Head of Strategic Partnerships at Agorapulse where he strengthens relationships with social media educators, influencers and partner brands.
He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.
Helping Companies Experience Explosive Growth With A Proven Marketing System.
“When marketing is done right, you are able to systematically generate leads, nurture leads into clients. and convert clients into brand ambassadors.“
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business.
She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
"Katie Richman is a web3 writer, thought leader, and hands-on coach, conducting emerging tech workshops and 1:1 coaching series with industry leaders, executives, and public figures outside of Silicon Valley and the tech industry. Her current passion is generative AI (like ChatGPT) and how it is going to fundamentally change humanity and life as we know it.
Katie taps into her 22 year career across media (Nickelodeon, Oxygen Media, ESPN, X Games) and tech (Facebook Reality Labs, Media Partnerships, and Meta's New Product Experimentation team) to discuss, write and teach others how to use new technologies to meet their business and life goals.
Katie's passion is the intersection of human behavior, sociology, and technology. She believes that if cavemen (cavepeople?) had access to social media, they would have posted selfies, too. Her vision of web3 is a world where we reconnect with each other IRL, living our lives in a world augmented by layers of personalized technology.
Jessica’s 20-year career is marked by her drive to challenge status quo and get epic sh*t done. As Head of Marketing AI Strategy & Transformation at Jasper, Jessica engages directly with
clients to collaborate on developing and expanding genAI initiatives. Her focus is on fostering AI literacy and responsible adoption within marketing teams by identifying, building, and scaling use cases and programs.
In early 2023 as Head of Global Demand Content Strategy at VMware, Jessica had the privilege of founding VMware’s Marketing AI Council, a cross-functional team dedicated to educating and empowering marketers to use genAI tools responsibly and effectively, ultimately scaling responsible AI literacy and adoption to over 750 global marketers.
Jessica is proof that anyone, at any level, within an organization can step up and spark widespread change and transformation within an organization. Her mission is to champion other marketers to take action in this new AI era–it’s a wide open leadership opportunity for any career level to become an agent of action and change.
