According to a study by the CMO Council, only 8% of marketers say they have a highly-aligned, cross-functional relationship with finance, and 45% say the relationship is either "neutral" or "contentious." So, why is that?
Turns out, the finance department’s “love language” is data, and many marketers struggle to give the answers their CFOs long to hear.
Communicating with your peers in Finance can be difficult, but bridging the gap between marketing and finance is a critical skill with a huge upside. According to the Harvard Business Review, companies with highly aligned marketing and finance teams are 31% more profitable and achieve 20% more revenue growth than those with poor alignment.
Join us on May 10 at 11 am ET, 4 pm BT as our panel of experts share tips for a more successful marriage between your marketing and money departments (starting with how to speak CFO).
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.Read More Read Less
Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Airmeet helps organizations discover, engage, and grow customers using event-led growth. A new way to create immersive and integrated events across the entire customer journey. He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue. When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean. Go fast, take chances!Read More Read Less