Watch the Replay
The Marriage of Money and Marketing: 5 Tips for a Successful Union
CMO, Agorapulse
Watch the Replay
About the webinar
According to a study by the CMO Council, only 8% of marketers say they have a highly-aligned, cross-functional relationship with finance, and 45% say the relationship is either "neutral" or "contentious." So, why is that?
Turns out, the finance department’s “love language” is data, and many marketers struggle to give the answers their CFOs long to hear.
Communicating with your peers in Finance can be difficult, but bridging the gap between marketing and finance is a critical skill with a huge upside. According to the Harvard Business Review, companies with highly aligned marketing and finance teams are 31% more profitable and achieve 20% more revenue growth than those with poor alignment.
Join us on May 10 at 11 am ET, 4 pm BT as our panel of experts share tips for a more successful marriage between your marketing and money departments (starting with how to speak CFO).
Sign up now
- How to align marketing goals with your organization’s financial objectives
- How to collaborate on a shared set of goals that maximize efficiency and drive revenue growth
- How to foster a culture of mutual respect and cross-functional collaboration
- Real success stories of bridging the gap between marketing and finance to achieve their goals
Panelists
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer,...
Read More
Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Airmeet helps...
Read More
Other webinars we recommend
Inside Agorapulse: What's Next in 2025
With Guests With Sebastien Gendreau
and Axel Vanacker
On Demand
Unlocking the Benefits of Competitive Benchmarking
With Jacob Hilpertshauser
and Eva Tranová
On Demand
![Event Cover Image [EN] Unlocking the Benefits Competitive Benchmarking _ Dec 18, 2028-1](https://social.agorapulse.com/hs-fs/hubfs/Event%20Cover%20Image%20%5BEN%5D%20Unlocking%20the%20Benefits%20Competitive%20Benchmarking%20_%20Dec%2018%2c%202028-1.png?width=1250&height=1106&name=Event%20Cover%20Image%20%5BEN%5D%20Unlocking%20the%20Benefits%20Competitive%20Benchmarking%20_%20Dec%2018%2c%202028-1.png)
