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Beyond Boosted Posts: A Paid Social Primer for Organic SMMs Who Need to Run Ads that Sell
CEO, Social Squib
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About the webinar
You're an awesome organic social media manager who's suddenly expected to run paid social ads that actually drive sales. Say what now? Where do you even begin? It's easy to simply click the "Boost" button and feel like you ran an ad campaign. But there is so much more to paid social media, especially if you want to generate sales. In this talk, we'll look at the fundamentals you need to understand and put into place to launch paid social media campaigns that have a measurable return on your investment.
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- Understanding the transition from organic to paid social media for sales generation
- Exploring fundamental concepts beyond the "Boost" button for successful ad campaigns
- Learning essential elements required to launch paid social media campaigns with measurable ROI
- Gaining actionable strategies to drive sales through effective paid advertising
Panelists
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"Anne Popolizio is the owner of the digital marketing agency Social Squib. In school, Anne was the nerdiest of creatives and the most creative of the nerds. This balance serves her well in social media. She focuses on specific story telling to your ideal client through the written word, video and sound, but she’s obsessed with analytics so you can measure the results of your efforts. She has been doing social media for businesses since 2010 and knows how to leverage your social media following into clients. "
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