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The Battle for Attention: Engagement in a Content-Fatigued World
CMO, Agorapulse
Watch the Replay
About the seminar
Content Marketing Institute (CMI) dropped a bomb recently: less than half of content marketers say they have clarity on the success of their efforts. That begs the question, how can CMOs claim to be telling a compelling story about the brand when their teams are admitting to flying blind on what is actually driving conversions?
Luckily, we have got the answers, and they aren’t as complicated as you might think! Plus, we decided to go a step further and provide insights on the best-performing content types and channels – based on industry research – so you know where to invest your marketing dollars in Q4.
So, do you want to better understand how your marketing department is performing versus your peers? Do you want insight to help make better resource allocations that deliver a clear ROI as we head into the final quarter of the year? If your answer is “yes” to these questions, then we have a must-see webinar that will give you the answers to these questions and more.
Join us as we discuss a simple framework to establish KPIs, measure what’s working (and what’s not), and ensure your investments are impacting your organization’s bottom-line.
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- Ensure your brand’s story is influencing revenue
- Invest in the right channels: a three-prong approach
- Sell your spends to skeptical internal stakeholders
- Mine past content performance to map future success
Panelists
Darryl Praill is the CMO at Agorapulse. He is a funny, high-energy, in-demand event host and panel moderator, a Top 50 keynote speaker, an accomplished award-winning marketer and creator, a social media influencer, and a serial entrepreneur. Darryl has raised $100 million in venture capital and only been fired once.
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Her leadership experience includes both agency and in-house corporate marketing teams, supporting a wide range of industries and brands. As Program Director for the Center for Entrepreneurship at Rollins College, Theresa worked closely with business leaders of all sizes to solve their unique business challenges.
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Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and buyer enablement strategies for her clients with complex sales. She’s written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. Keep up with her on Twitter: @ardath421 and LinkedIn.
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I am the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute. I help businesses build intelligent content strategies.I've been working for the last two decades to help marketers tell their story more effectively. Over the last five years, I've worked with more than 500 companies, including 15 of the Fortune 100. I've been lucky to help provide marketing advice and counsel for global brands such as Adidas, Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation and UPS.
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