We didn’t think we’d have to ask this in 2023 but…
Should organic social media be considered a legitimate marketing channel, or is it just a way to show your audience that “the lights are still on”?
Apparently, both sides of the argument have some pretty strong opinions — and honestly — we. are. HERE for it.
On one side, we have the social media believers who swear by the power of organic content to drive engagement, brand awareness, and ultimately, conversions.
On the other side, we have the skeptics who argue that without concrete data to prove ROI, organic social media is just a creative (and expensive) way to show off.
But who’s right? Who will make the best argument? And more importantly, will anyone cry?
It’s time to settle this once and for all.
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.Read More Read Less
Troy Sandidge is an award-winning growth strategist that helps brands scale faster. The 4x agency builder and RevOps specialist, known as the Strategy Hacker®, has generated over $175M+ for clients worldwide by creating custom strategies, systems, and solutions to increase sustainable profitability and scalable revenue. Troy is the author of Strategize Up, founder of Strategy Hackers, COO at No Middle, and host to iDigress, a top marketing business podcast part of the HubSpot Podcast Network.Read More Read Less
Christopher S. Penn is an expert in analytics, digital marketing, marketing technology, data science, and machine learning. As co-founder and Chief Data Scientist of Trust Insights, he has helped shape key areas in marketing, including AI/machine learning and data-driven marketing. He is a six-time IBM Champion, Top 100 Digital Marketer, and co-host of the award-winning Marketing Over Coffee podcast. His work has benefited brands such as Twitter, T-Mobile, and McDonald’s. He is also a certified professional in IBM Watson Machine Learning, Google Analytics, Google Ads, Google Digital Sales, and Hubspot Inbound. He has authored over two dozen marketing books, including bestsellers like AI for Marketers: A Primer and Introduction.Read More Read Less
She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. Amanda teaches a Facebook Ads 4 Week Training Bootcamp program and runs the Swift Kick In The Ads Membership. Amanda is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads, to Analytics, to Messenger Marketing Chatbots.Read More Read Less
Juntae DeLane is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital marketing agency, and the host of the Brand Behavior Podcast. He is often noted as a Top Social Media and Content Marketing Influencer and has spoken around the world advancing the practice of digital branding. If you can’t catch him on stage or online (@JuntaeDeLane), you can probably find him at the gym, doing his 1,000th push-up. #notreallyRead More Read Less
Lauren Teague is an entrepreneur with 15+ years of experience in social media. She believes in cultivating fandom over followers to build successful businesses. She transformed how professional golf connects with fans online as the original social media lead for the PGA TOUR. As CEO of FANWAGN, She is building her third dream job in re-commerce. She hosts the Brand to Fan Show podcast and has advised mega-retail brands, tourism hotspots, notable sports figures, and technology giants. She is powered by collaboration and love supporting others to build their businesses or careers. Connect with her on social media as @LaurenTTeague.Read More Read Less
As the Corporate Director of Sales & Marketing for Focus USA, a marketing technology company that specializes in direct marketing solutions, Meg Ugenti has a proven track record of driving revenue growth through innovative marketing strategies and dynamic leadership. Meg has built and sustained long-term strategic relationships utilizing data intelligence to benefit her client’s online and offline marketing channels. With a client roster that ranges from internationally recognized brands & wholesale agency partnerships, Meg works strategically with both brand-side and agency-side marketing teams to gain deeper insights into their ideal target audience and reach them with the latest and greatest that marketing technology has to offer. Meg also serves as a Board Member for the Marketing Club of NY (MCNY) and as a contributing member of the Forbes Communications Council.Read More Read Less