Get more of your brand advocates to share your message easily
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Building Better Content & Stronger Customer Relationships:
Social Listening in Action
Social listening is much more than collecting data and generating reports.
The real value comes from what you do next: the analysis, the action and the follow-through. Most teams stop at the dashboard. The best ones close the loop.
In this session, Connor Aylward, Digital Experience Supervisor at Allo Fiber and Axel Vanacker, Product Manager at Agorapulse show what that looks like in practice, with real examples from a team that acts on what it hears every week.
Join us live
10 AM ET | 4 PM CET
What you'll walk away with:
- The Active Listening Loop, a simple framework to move from raw mentions to decisions your team can defend.
- How ALLO Fiber monitors social platforms and the web, then publishes reactive content that has led to direct customer sales.
- How showing up in local subreddits builds trust and brand sentiment, with a real person behind the brand.
- How brand managers can track sentiment to get live updates and reacts quickly when negative sentiment spikes.
- Why being able to tweak a search in minutes, not through a support ticket, changes what you can do in real time.
- How to feed your content calendar, spot competitive trends, and pass product and support feedback to the right teams.
Save Your Seat
Meet The Speakers
Learn from our experts who've helped thousands of teams transition to better social media management.
Connor Aylward
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Digital Experience Supervisor, Allo Fiber
Axel Vanacker
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Lead Product Manager, Agorapulse
Jacob Hilpertshauser
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Social Media Expert, Agorapulse
